If you’re in business or ministry, you know that often times you will have recurring events, maybe annually or semi-annually. What you may not know is that it’s important to maintain consistency in branding between the events, while giving each event its own feeling of uniqueness.
In the above image, you will see three examples of branding for a semi-annual ministry retreat called Pursuit. For each event, a different theme emerges, based on a different scripture in the Bible. It is important, in order to develop brand consistency, to create a sense of familiarity with your audience by maintaining similar elements and, of course the same logo. Otherwise, you will never develop your business or ministry and your events into a recognizable brand.
But at the same time, it is important to create a sense of uniqueness between recurring events of the same name. Otherwise your potential attendees might feel like there is no need to attend again, as it’s probably just a repeat of what they have already experienced.
That is why it is so important to think beyond just the “look” of your event branding. Every decision you make plays a key role in what you’re communicating to your audience. There should be purpose and planning behind every choice.
The good news is that even if you don’t know where to begin building a cohesive, consistent, comprehensive event branding campaign, we do! We absolutely love helping small businesses and ministries grow and great marketing is the first step to making that happen.
Ready to take your event to the next level? Let Minor 5 Studio help!
Contact us today!